NGNP #31: What Travels


What Travels

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The hardest move a small nonprofit can make is to design the work so that it gets done by people who don't work for the organization. Most leaders default to the opposite — concentrate the expertise in staff, deliver the service directly, scale by hiring more staff. That model has natural limits. It hits a ceiling, costs money the sector doesn't have, and makes the work fragile because everything depends on the staff who do it.

The three stories in this issue are about nonprofits that made a different choice. None of these three nonprofits is trying to be the org that does all the work. Each is designed so that what they build can travel.

A 23-Year-Old Youth Mental Health Nonprofit Just Got Its First Federal Bill Introduced — On an Idea That Started at One Student Chapter a Decade Ago

Active Minds, the national youth and young-adult mental health nonprofit founded in 2003, secured the introduction of the Campus Lifeline Act in the U.S. House of Representatives on May 4, 2026. HR 8657 is the first piece of federal legislation Active Minds has ever authored. It would require the 988 Suicide & Crisis Lifeline number to appear on newly issued college student ID cards and increase federal investment in youth-informed mental health strategies on college campuses.

The bill's bipartisan sponsors are Representatives Erin Houchin (R-IN), Lori Trahan (D-MA), David Valadao (R-CA), and Mark Pocan (D-WI). The legislation is endorsed by the National Association of Counties and the American College Health Association.

The cool thing is where the idea came from.

The Campus Lifeline Act started a decade ago as a project of the University of Dayton Active Minds chapter. A group of students looked at the mental-health crisis on their own campus and said the most basic step — making sure every student knew the crisis lifeline number — wasn't happening. They organized to put the number on Dayton student ID cards.

That local win became a practice that spread across the Active Minds network of more than 1,000 chapters. State legislators then borrowed it for "988 on the ID" bills — Massachusetts, Minnesota, New Jersey, Texas, and California have passed versions, with bills active in more states. That state-level pattern is now the basis for the federal Campus Lifeline Act.

Why this matters now. Most mental health advocacy nonprofits compete for direct-service contracts to deliver counseling, train clinicians, or operate hotlines. Active Minds built a different architecture: a distributed chapter network where students themselves identify the next move, the national office provides scaffolding and amplification, and the most credible policy ideas travel upward from chapter to campus to state to federal.

The chapter model is older than the bill. Active Minds was founded by Alison Malmon at the University of Pennsylvania after her brother Brian — who had struggled with severe depression and psychosis — died by suicide at age 22 in 2000, while he was a senior at Columbia.

Her response was not to start a counseling service; she could not have credibly delivered one. It was to build the infrastructure that would make it normal for college students to talk about mental health, and to advocate for institutional changes that would prevent more deaths. The distributed-chapter model was the structural choice that let the work travel beyond what she could do herself.

Here is what makes this replicable. Three structural elements made the chapter-to-federal trajectory possible.

First, Active Minds chartered chapters with real autonomy — the national office didn't dictate the policy agenda each chapter pursued, because the campus-level context varied widely and the chapter members were the only ones who knew it.

Second, the national office built the connective tissue (chapter resources, training materials, conferences where chapter leaders met each other) that let promising local wins surface and propagate.

Third, the national office took responsibility for the upward translation work — moving a campus practice into state legislation, and state legislation into federal — because no single chapter has the capacity for that lift. The chapters generate the ideas; the national lifts them.

First steps if you run an organization with multiple sites, chapters, or local affiliates. Stop treating your local sites as delivery channels for headquarters' programs. Start treating them as your idea-generation pipeline. Pick one quarter and ask each local site this question: "What is the local move you've made that would be worth other sites borrowing?"

Capture the answers. Look for patterns. The two or three ideas that appear in some form across multiple sites are your candidate moves to scale upward — through your national chapter resources, your state policy agenda, or your federal advocacy strategy.

If your organization is single-site, the transferable insight is about the architecture itself. Most nonprofits that want to scale their impact assume the path is to deliver more directly. The Active Minds counter-example is that scale through distributed authorship is often more durable than scale through staff growth.

Could you license your model to other organizations rather than expand to other cities yourself? Could you train community leaders to deliver what your staff currently deliver? The question is not whether your work is good enough to grow — it is whether you have designed it to be carried by people who don't work for you.

Sources: Active Minds — From Campus to Capitol Hill: Youth Push Congress to Transform Mental Health Care (May 4, 2026); Congress.gov — HR 8657 Campus Lifeline Act of 2026; Rep. Erin Houchin — Joint Statement on Bipartisan Introduction; Active Minds — Policy & Legislation.

A Los Angeles Nonprofit Trains the People Black People Already Trust — Because the Therapist Supply Will Never Match the Need

BEAM, the Black Emotional and Mental Health Collective, is a Los Angeles-based national nonprofit founded in 2016 by Yolo Akili Robinson. BEAM trains community members across the country to deliver peer mental health support to Black people. The fundamental structural choice is that BEAM is not a therapy provider. It trains the people who will be the first responders when a Black person in crisis reaches out to a friend, a family member, a community leader, a faith leader, or a hairstylist instead of to a therapist.

Why this matters now. The supply of culturally competent mental health professionals serving Black communities has never matched the need, and the trajectory is not improving. The Substance Abuse and Mental Health Services Administration has documented for years that Black adults experiencing serious psychological distress access mental health services at roughly half the rate of white adults, with the gap most pronounced in communities where available providers are overwhelmingly white and not trained in culturally informed care. The American Psychological Association's workforce data shows the licensed-therapist supply gap widening, not closing, for Black communities specifically.

BEAM's response is to redefine who counts as a first responder. The organization runs Black Mental Health Advocate training and a suite of other peer-support curricula that equip community members with skills to recognize signs of crisis, respond ethically and supportively, refer to professional resources when appropriate, and not cause additional harm. The training is grounded in research on peer support effectiveness but designed for cultural settings most clinical training does not address.

BEAM's funders include the MacArthur Foundation, Ford Foundation, Ben & Jerry's Foundation, Wellspring Philanthropic Fund, and the California Endowment — a roster of national funders that signals the model's institutional credibility. Programs are delivered nationally with cohorts of trainees recruited from Black community organizations, faith institutions, healing-arts practitioners, and grassroots activists.

Here is what makes this replicable. Three structural elements. First, the curriculum is standardized enough to be delivered consistently across cohorts but bounded enough that it does not pretend to be clinical training — BEAM is explicit that trained advocates are not therapists, which protects both the advocates and the people they serve. Second, the training is delivered in cohorts where peer learning is part of the design; advocates learn from each other as much as from BEAM staff. Third, the model assumes the trained advocates go back to community settings where Black people already trust them, rather than expecting Black people to come to new clinical settings.

The result is reach BEAM staff could not produce on its own. BEAM-trained advocates exist in communities where no professional mental health infrastructure exists, where existing providers are not trusted, or where the cost or stigma of formal services keeps people away. The infrastructure travels with the people. BEAM does not have to follow each advocate or maintain the relationships the advocate already has.

First steps if your nonprofit serves a community whose needs outpace the available professional service infrastructure. Identify the trusted natural helpers your community already has. They are usually not licensed professionals — they are the people in your community whom others go to first when something goes wrong. Pastors, hairstylists, barbers, community elders, teachers, after-school program staff, neighborhood association leaders.

Look at what those people already do informally and ask: if we could give them a structured curriculum and a peer-cohort training experience, what would they be able to do more effectively?

The transferable insight is structural. Most nonprofits design their workforce to look like the credentialed workforce in adjacent professions. BEAM's bet is that the people who can actually move the needle are the people the community already trusts — and that the nonprofit's job is to build the curriculum and the cohort experience that make those people more effective, not to replace them with credentialed staff. That bet has held for nearly a decade.

Sources: BEAM — Black Emotional and Mental Health Collective; National Philanthropic Trust — How the Black Emotional and Mental Health Collective Reimagines Mental Healthcare; Satterberg Foundation — Black Emotional and Mental Health Collective: Breathe Easy; Yolo Akili Robinson — LinkedIn.

A Small Nonprofit Trains High School Graduates to Be Dementia Caregivers — And the Other Care Providers Then Hire Them

The Memory Caregiver Academy of Austin (MCAA) is a small nonprofit founded in 2021 by Debbie Wilder. Operating from Travis High School in East Austin, MCAA trains high school graduates to become qualified, competent, compassionate dementia caregivers for older adults living in their own homes. The curriculum is reviewed and recognized by the Alzheimer's Association. MCAA has trained an average of 30 students per year since launch.

The students typically come from East Austin's underserved, often Spanish-speaking neighborhoods. The older adults they will eventually serve come from those same neighborhoods.

The workforce gap the program addresses is a national crisis.

U.S. demand for direct-care workers in eldercare is projected to grow by hundreds of thousands of jobs over the next decade, according to Bureau of Labor Statistics projections. Average wages are so low that supply has not kept pace with the existing population — let alone the projected growth.

Why this matters now. The traditional path into eldercare is not working. Existing caregivers are aging out, the work is underpaid, the training is uneven, and the populations most in need of culturally responsive care (low-income, Spanish-speaking, immigrant, working-class) are also the populations whose access to that care is most fragile. MCAA's structural choice is to grow a new workforce from the population that will end up serving it — same neighborhoods, same languages, same cultural context.

The competency-based curriculum pairs classroom instruction with clinical experience in working memory-care facilities, and students finish with a certificate they can add to a resume. Eleven students started in the fall of 2021; the program has grown to roughly 30 a year since.

What makes the model interesting is what MCAA chose not to do. It is not a home-care agency. It does not employ the caregivers it trains. It does not directly deliver memory care services. It trains people who then go to work for home-care agencies, assisted-living facilities, family households, and dementia day programs in their community. The model multiplies through the workforce, not through MCAA's own operating footprint.

Here is what makes this replicable. Three structural elements.

First, the program is housed inside an existing high school — no new physical infrastructure required, no separate institutional standing to build, no marketing budget; the students are recruited through the school they already attend.

Second, the curriculum has an external credibility anchor (Alzheimer's Association recognition) that no single nonprofit could replicate alone.

Third, the program targets a specific underserved sub-population (low-income East Austin neighborhoods, often Spanish-speaking) where the workforce supply, the service demand, and the cultural fit are all geographically and demographically aligned.

The program is small. Thirty students per year, in one city, in one set of neighborhoods. MCAA is not pretending to solve the national eldercare workforce crisis. What it is showing is that a small nonprofit, with a partner high school, an external credentialing partner, and a curriculum designed for the specific workforce-population fit, can build a pipeline that other care providers can hire from — without becoming a care provider itself.

First steps if your nonprofit serves a community with a workforce-shortage problem in an adjacent professional field. Identify the high schools or community colleges in your service area whose graduates are most likely to be your community's future workforce in the adjacent field. Talk to the school's career-and-technical-education coordinator. Most high schools have a CTE program that is actively looking for community-partnered curricula. Bring a curriculum proposal that targets a specific workforce need, has an external credentialing partner, and gives graduates a real credential plus a documented pipeline to local employers.

The transferable insight is the architecture. Most nonprofits trying to solve a workforce shortage either run their own training program or advocate for the state to fix the credentialing system. The MCAA move is to insert a new program into existing high school infrastructure — using the high school's enrollment, its physical space, its existing student population, and its mandate to prepare students for post-graduation work. The nonprofit's job is the curriculum, the external credential, and the pipeline-to-employers relationships. Everything else, the high school already has.

Sources: Memory Caregiver Academy of Austin; Community Impact — Memory Caregiver Academy of Austin shapes future dementia caregivers with training (December 24, 2025); WHPC — Training the Next Generation of Caregivers (April 27, 2026); Thirdwell — Memory Care Academy of Austin Debbie Wilder profile.

Refresh Your Gift Acceptance Policy Before Your Next Major-Gift Conversation

Most small nonprofits adopted a Gift Acceptance Policy at some point in the past decade, filed it in the board minutes, and never looked at it again. Then a donor offers a real-estate gift with environmental liability, or a stock gift in a restricted security, or a cryptocurrency transfer the bookkeeper doesn't know how to receive, or a planned gift requiring the org to administer a perpetual scholarship.

The board has 48 hours to say yes or no and no current framework for the decision. The policy that was supposed to make those moments easier is doing the opposite — it's so outdated nobody trusts it, so the decision happens by panic instead of by design.

Action: Pull your current Gift Acceptance Policy. Read it end to end. Ask three questions.

(1) Does it address gift types that have become common since the policy was last updated — restricted securities, crypto, donor-advised fund grants with restrictions, real estate with environmental risk, planned gifts requiring perpetual administration?

(2) Does it specify the dollar threshold and gift type at which a gift requires board (or executive committee) approval before acceptance?

(3) Does it give the ED a documented "decline with thanks" pathway for inappropriate gifts?

If any of those three is missing or stale, schedule a 30-minute revision review with your finance committee and your board treasurer. Update and re-ratify at the next full board meeting.

ROI: A current policy converts donor conversations that would otherwise eat 5–10 hours of staff and board time into 20-minute decisions with a defensible answer. More important: it gives the ED cover to decline a gift the org cannot operationally absorb without offending the donor or the board member who introduced them. Foundation Group and BoardSource have both published baseline templates; you do not need to start from scratch.

Time: 30 minutes to read and audit. 30 minutes of finance committee discussion. 15 minutes at the next board meeting to re-ratify.

Add a One-Question Post-Service Exit Survey to Your Highest-Volume Program

Most nonprofits collect more data about donors than about beneficiaries. Donor CRM tracks every gift, every email open, every event attended. Program intake forms capture demographics in detail. But after the service is delivered, there is rarely any direct asking of the person who received it. The result is that program decisions get made on whatever the staff happened to notice, plus the occasional grant report — not on what the beneficiaries themselves would say worked or didn't.

Action: Pick your single highest-volume program. Identify the natural exit moment — when the client finishes their last session, leaves the food pantry, picks up their last service deliverable. Add one question to that moment. On paper or on a phone or verbally with a volunteer recording. Pick the question carefully. The most useful options are some version of: "On a 0-to-10 scale, how likely are you to recommend this service to a friend or family member who needs it?" — the standard Net Promoter Score framing. Or: "What is the one thing about this service you would change?" — open-ended, brief.

Collect the responses for one full quarter. Bring the results to the next program-team meeting and the next board meeting. The most valuable data point isn't the average score. It's the dispersion — the difference between the people who would strongly recommend the service and the people who would not. The gap tells you who is being served well and who isn't.

ROI: Beneficiary feedback is the cheapest, fastest, most underused data source in the nonprofit sector. Programs that incorporate even minimal direct beneficiary feedback consistently report higher renewal rates, better grant outcomes, and more accurate program decisions than programs that do not. The Listen4Good initiative documented this pattern across hundreds of nonprofits over a decade.

Time: 15 minutes to design the question. 0 minutes per response from staff if the question is self-administered. 30 minutes per quarter to tally and review.

Send a Single Quarterly Update to Your Three Most Recent Grantors

Most nonprofits communicate with foundation grantors when required — at the proposal stage, at the interim report deadline, at the final report deadline. Between those moments, silence. The foundation program officer who championed your grant has no current information about how the work is going, what changed, what surprised you, or what you are learning.

When she decides whether to renew, she decides on the report you submitted six months ago and whatever she happens to remember from the original proposal. The most engaged funder relationships are the ones where the program officer feels in the loop — not the ones where she's reading a polished retrospective.

Action: Identify your three most recent foundation grantors. Write a one-paragraph quarterly update for each. Tell the program officer one specific thing that has happened in the program over the last 90 days. Name one challenge you are working through. Thank her by name for the support. Send by email, not on letterhead, not as a PDF. The informality is the point — it should read as an update from a colleague, not a deliverable.

Send on a quarterly cadence. Skip the months where required reporting is already going out. The voluntary updates land harder than the required ones because they are not asks.

ROI: Foundation renewal rates correlate strongly with program-officer relationship strength, which correlates strongly with informal contact between formal reporting cycles. Studies from the Center for Effective Philanthropy have consistently documented that grantees rated as having strong communication with foundation program officers receive renewal grants at meaningfully higher rates than grantees with formal-only communication. The voluntary quarterly update is the single cheapest move that builds that relationship.

Time: 15 minutes per grantor per quarter. 45 minutes total per quarter for three grantors.

Generate a Beneficiary Listening Plan for Your Most Underserved Subgroup

Most nonprofits collect beneficiary data in the aggregate. Total clients served, percentage from the priority population, demographic breakdowns. The aggregate data hides the subgroup most at risk of being underserved — usually a small percentage of the total population, often the hardest-to-reach, frequently the population whose needs differ most from the assumptions the program was designed around. The subgroup is the one your data shows as "served" but who, if asked directly, would tell you the service didn't fit.

You don't run this prompt because the program is failing. You run it because the comfort of knowing you have heard directly from the subgroup most likely to be poorly served is the comfort that protects the entire program from quietly drifting toward the populations easiest to reach.

Act as a senior nonprofit program evaluation and beneficiary listening consultant with 20+ years of experience helping small to mid-size US nonprofits design listening plans for hard-to-reach subgroups. I'm going to describe one of my organization's core programs and the population it serves: [paste a description of the program — what it produces, who it is designed for, the demographic breakdown of who actually uses it, and your best honest assessment of which subgroup within the eligible population is most likely to be underserved or poorly served by the current design]. Based on that description, produce a Beneficiary Listening Plan with: (1) a one-paragraph identification of the specific subgroup most likely to be underserved, with the indicators that point to that subgroup; (2) three listening modalities appropriate to that subgroup — for each, name who would deliver the listening, what setting it would happen in, what specific questions would be asked, and how the subgroup's input would actually shape program decisions; (3) the cultural, language, and trust barriers most likely to distort the listening if not addressed; (4) the budget and staff time required to run the plan over six months; (5) one decision the program team should commit to making differently based on whatever the listening surfaces. End with the single most important question I should ask the staff person closest to this subgroup before designing the plan further.

Draft a Replication Decision Memo: Should We Help Another Organization Adopt Our Model?

Most nonprofits with a model worth replicating get the same email at some point. Another organization in another city — usually larger, often better-funded — has heard about your model and wants to know if you would help them adopt it. The instinct is to say yes immediately, because the request is flattering and the mission case is obvious. The work that follows is usually unbudgeted, undefined, and absorbs months of senior staff time. The receiving organization implements a degraded version of the model. Your team is depleted. The relationship sours.

The decision memo is the discipline that prevents this. Run it before you say yes.

Act as a senior nonprofit strategy consultant with 20+ years of experience advising EDs of small to mid-size US nonprofits on whether and how to help peer organizations adopt their programs and models. I'm going to describe a replication request my organization has received: [paste a description of the requesting organization (size, location, leadership), what specifically they want help with, what they have indicated they are willing to commit, what timeline they have in mind, and the current state of your own organization's capacity to take on the work]. Based on that description, produce a Replication Decision Memo with: (1) the three most likely paths this engagement could take (full implementation support, curriculum-only license, advisory-only) and the cost and benefit profile of each for my organization; (2) a candid assessment of whether my organization has the operational maturity to license its own model right now — be specific about whether the model is documented well enough to travel without me personally; (3) the minimum terms my organization should require before saying yes (fee, IP arrangement, staff time commitment from both sides, success criteria, exit clause); (4) the single biggest risk of saying yes without those terms in place; (5) one path I have not considered that might serve both organizations better than what is currently on the table. End with the question I should ask the requesting organization's ED before any further conversation, and the question I should ask my own board chair.

Generate Your Organization's First External-Facing Methodology Document

If your nonprofit has a model worth replicating, it almost certainly does not yet have a document that lets another organization understand it without you in the room. The model lives in your staff's heads, in your training materials, in your program calendar, in the relationships you have built. None of that travels. The first time another organization seriously asks to adopt your model, you discover that you cannot answer the question "what exactly is the model?" in writing in less than a week's work, because you have never had to.

The methodology document is the artifact that makes the model legible to outsiders. It is the prerequisite for honest replication conversations, for licensing arrangements, for grant proposals where the funder wants to know whether the model can scale, and for board conversations about whether to invest in the model's broader reach.

Act as a senior nonprofit knowledge management and program documentation consultant with 20+ years of experience helping small to mid-size US nonprofits produce external-facing methodology documents that let other organizations understand and adopt their models. I'm going to describe my organization's flagship program: [paste a description of the program — what it produces, who it is for, how it works step by step from a client's perspective, the staff and volunteer roles required, the curriculum or training materials involved, the operational rhythms (cohort cadence, intake cycle, evaluation cycle), and what the program has been able to demonstrate by way of outcomes]. Based on that description, produce a Methodology Document outline with: (1) a one-paragraph problem statement that any reader could understand without prior knowledge of our work; (2) a clear articulation of the "theory of change" — what we believe causes the outcomes the program produces; (3) the model's structural components, named individually, with what each one contributes; (4) the operational requirements another organization would need to meet to implement the model with fidelity (staff capacity, partner relationships, physical infrastructure, budget); (5) the failure modes another organization is most likely to hit if they try to implement without specific elements of the model. End with the three questions I should ask my program director before the document goes to a copy editor or designer.

The Replication Pressure Test — A 25-Minute Board Exercise to Find Out Whether Your Model Could Actually Travel

What makes it worth trying: Boards routinely discuss whether the organization should grow, but they rarely discuss what specifically would have to be true for the organization's work to be done by anyone else. The default assumption is that the work is what the staff does.

This exercise interrogates that assumption directly by asking the board to imagine being asked to license, sell, or share the model with another organization — and to identify what is and is not actually transferable. The conversation surfaces hidden dependencies, intellectual property questions the board has never considered, and structural choices the board has been making implicitly.

It works because the prompt is concrete. "What would we charge?" "What would we share?" "What would we keep proprietary?" "What would we refuse?" The specificity forces board members to commit to positions that abstract questions about growth do not.

How to run it (25 minutes):

  1. Setup (before the meeting, by the board chair): Distribute a one-page handout with the scenario: "A peer nonprofit in a different region has asked us to help them adopt one of our programs. They want a six-month engagement starting in the fall. They have funding from a foundation that wants to see at least three sites running the model within two years." Ask board members to come prepared.
  2. Round 1 — silent assessment (5 minutes in the meeting): Each board member privately answers four questions on the handout. (1) Should we say yes? (2) If yes, what would we charge? (Specify a dollar range.) (3) What part of the model would we share in full? (4) What part of the model would we keep proprietary or refuse to share? Independent, no discussion.
  3. Round 2 — surface and discuss (15 minutes): Each board member reads their answers out. The board chair captures answers on a flip chart in four columns matching the four questions. The patterns that matter are where the board is split — particularly on the dollar question and on the proprietary question. Discuss the splits, not the consensus items.
  4. Round 3 — board commitment (5 minutes): Based on the discussion, the board commits to one of three positions for the next time a replication request actually comes in. (a) We have a working answer and the ED can act on it within the parameters discussed today. (b) We do not have a working answer and the executive committee will develop one in the next 60 days. (c) We are not ready to license our work and the answer to the next request will be no until we are.

In-person: Physical handout and pens. Verbal reveal in Round 2. Cover the handout while board members write so they don't read each other's answers in advance.

Virtual: Google Form with the four questions as required fields. Results visible only to the board chair until Round 2. Screen-share for the column-by-column tally.

Watch out for: The board member who insists the model is not yet ready to share, when the actual concern is that the staff is not yet ready to be asked the question. Those are different concerns and should be named separately. Also watch for the board member who treats the dollar question as too vulgar to discuss; that is exactly the conversation the exercise is for.

The other failure mode is the board that produces strong opinions in Round 2 and commits to nothing in Round 3. The 5-minute commitment is mandatory. Without it, the exercise becomes a thought experiment that produces no operational change.

You'll know it worked when: Within 90 days of the exercise, the next replication-style request the organization receives gets a response within one week instead of three months — because the board and ED have already had the hard conversation about what the answer is.

The deeper signal is whether the board returns to this exercise annually. The first time produces a position on replication. The second time produces a refined position based on whatever actually happened in the interval. The third time produces a position that the organization's model is genuinely ready to be carried by others.


There is a quiet pattern in the nonprofits whose impact compounds over decades. They build the work so that other people can carry it. The teachers, the chapter leaders, the peer trainers, the high school graduates trained for the next step. The work travels because the architecture was built for it to travel. So,

which part of your organization's work is currently being carried only by your staff, that other people could be carrying if you had designed for it (or change to design for it)?

See you next week.

— Ted

P.S. Thanks again for supporting Rooted with your subscription.

Founder and CEO Risk Alternatives, LLC 202.758.7572 (cell)

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Author of ​​Managing Your Nonprofit for Resilience​​

I help nonprofits thrive by providing practical tools and support to address uncertainty and improve resilience.

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Ted Bilich

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